Sales Reinvented

Storytelling is an important skill for salespeople and companies to possess because story is the way humans remember everything. If you give someone a list of facts that aren’t connected in a meaningful way, people will shut you down.  A good story focuses on a problem that someone has. If you can hone in on a problem so much so that the person recognizes the problem in themselves, they get hooked. Dave Butler shares why problem-focused storytelling is so effective in this episode of Sales Reinvented!  Outline of This Episode [0:59] Why storytelling is an important skill for salespeople to have [2:47] Why storytelling is something that can be learned [4:21] A formula for problem-focused storytelling  [8:38] The attributes of a great sales storyteller [12:05] Resources to improve your storytelling abilities [13:23] Dave’s top 3 storytelling dos and don’ts [16:23] Why you need to focus on the problem first Why storytelling is something that can be learned Dave notes that you don’t need to be an expert to tell