Wvu Marketing Communications Today

  Michael McCathren, innovation lead at Chick-Fil-A, and author of a new book: 6Ps of Essential Innovation, is an expert on the “innovation organization.” In this episode, he shared with us specifics about how marketing departments can develop the capabilities and the culture needed to implement new ideas. Listen in to learn how marketing leaders should adopt an innovation mindset, to make new ideas welcome, and to stimulate “idea equity” in their companies. Michael explains why an innovation organization is NOT the same as an innovative organization, and why it matters. His secret weapon for innovation: Stay close to your customers and let them speak for themselves. Key Takeaways/Three Little Piggies Companies often try to incorporate new capabilities without building a culture that is able to accept them. Marketing leaders can create an innovative culture by asking questions instead of making statements. The voice of the customer can be the “rocket fuel” to drive growth through innovation. About our Gues