Sales Reinvented

Charles McFarland has a background in theater and has produced and directed over 60 shows. He points out that if you want to pitch to Pixar, it starts with the hero’s journey. You share the hero’s challenges, goals, desires, and obstacles, and get to the inciting incident. How do you as the guide or coach come to the rescue and lead to an outcome, i.e. their “happily ever after?” You have to remove tension from the sales relationship and move to an emotional plane. The best way to do that is through storytelling. Charles shares his process in this episode of Sales Reinvented! Outline of This Episode [0:55] Why storytelling is an important skill to possess [1:40] Can the craft of storytelling be learned? [2:41] The key to a great story that sells [4:36] The attributes of a good storyteller [6:10] Resources to improve storytelling [7:06] Top storytelling dos and don'ts [10:37] Use StoryBrand to transform your sales pitches The key to a great story that sells What is key to great storytelling? Three simple thi