What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty: * Why Lacy is producing fewer “how to” articles and, instead, focusing on “riffing” on the leading edge of content marketing thought leadership * How she’s developing a process for asking for referrals after realizing her top clients come through that channel * Why her priorities have changed when it comes to growing her email list–and why she’s stopped using content upgrades to find new subscribers * How she makes sure none of the work falls through the cracks even as her client load and her team has grown Today, we’re catching up with Lacy Boggs in a special episode recorded live on Crowdcast. Lacy is a content strategist and Director of The Content Direction Agency, which helps online small business owners communicate and connect with their audiences through authentic, organic, and values-driven content. Lacy has been honing her business model, adjusting her own content marketing strategy, and growing her team over the last year. Figuring out what’s not working is just as important as