What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * Why Michelle Fifis consolidated her offers into her membership program, the Textile Design Lab * The steps Michelle took to achieve greater profitability focusing on doing less and more meaningful growth * What parameters Michelle uses to decide whether a new marketing opportunity is worth pursuing–or just a time suck * The brand partnership Michelle has leveraged to increase her reach, get paid, and amp up her brand’s visibility * How Michelle’s team has evolved to support the focus she’s created in her business–and what her next steps are with hiring Today, I’m catching up with Michelle Fifis for a special episode of What Works that we recorded live on Crowdcast. Michelle is the creator of Pattern Observer, a blog all about surface design, and the founder of The Textile Design Lab, a community and education space for emerging and established surface designers. After leaving her corporate textile design job in 2010, Michelle wanted to keep her momentum going, stay up with the trends and