What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * What inspired Sarah to launch Startup Pregnant (and how that concept pivoted from book to podcast) * Sarah’s strategy for securing sponsors before launching a podcast (hint: it’s all about knowing your target audience and what their pain points are) * What new resource Sarah’s working on to meet the precise needs of her community Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear more about Sarah’s journey in launching Startup Pregnant, plus her vision for the podcast and her body of work. We release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode. Securing podcast sponsors before launching “If somebody’s going to put dollars for advertising somewhere, they’re going to spend it on Google ads and Facebook ads because they’re better. But I can happily lose that game because what we’re