What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * Why moving to Salt Lake City from San Diego inspired Nailah to start Color Outside — and how the free meetup transformed into the company it is today * How Nailah budgets, markets, and plans retreats — and why she hosts them in places that you wouldn’t normally take a vacation * How she uses private Facebook groups to connect with her people right away, plus her approach to sharing and posting content within it * What’s included in every retreat–including renting out an entire home, hiring a private chef and a photographer, offering unique activities, and more–plus, the pricing strategy Nailah uses to calculate costs–including profit As a new mom and a newcomer to Salt Lake City by way of San Diego, Nailah Blades Wylie sought community and adventure to reconnect with herself. That’s why she founded Color Outside, a meetup-turned-travel company for women of color who are ready to create unapologetic, joy-filled lives through outdoor adventure. In today’s conversation, Nailah shares how sh