What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * How Bridget’s struggle finding tops that fit her body type encouraged her to make her own — and how that pursuit turned into Têra Kaia’s first top, TOURA * The six words the Têra Kaia (formerly Aret Basewear) team uses to influence their branding, whether that’s photo styling or product developing * Their journey for finding a local athletic wear manufacturer that could make high-quality garments at an affordable price point — and what led Bridget to switch manufacturers * What their ambassador program looks like and why Instagram is their main marketing channel * How they ensure that customers find the right fit every time by using a sizing guide and a free exchange program — and how that value drives product design and informs customer service On today’s episode of What Works, Bridget Kilgallon, co-founder of Têra Kaia (formerly Aret Basewear), a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and t