What Works | Small Business Podcast With Tara Mcmullin

The Nitty Gritty * How Mike transitioned from growing his design and marketing firm to creating FreshBooks, an invoicing software tool for small business owners * How a strong value of honesty seeps through the company and results in an open and transparent team that makes the product better * Why Mike created a pretend competitor to test new product features, how they tracked that project’s milestones, and when they knew that their new version would be a success If you’re a small business owner, no doubt that you’ve heard of FreshBooks. In fact, you might even use the software to bill your clients. But what you might not have heard is how FreshBooks came to be and how it’s improved over time. Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBooks customers, and how important strong values are to create a str