Everybody Brands

When communications consultants say things like, ”Nonprofits don't want to do the work that we need them to do and they don't realize how important strategy is;” and nonprofit leaders say, “Strategic planning is not helpful and annoying and takes up too much time,” it's time for an intervention.Just how important is strategy, and why is it the first principle in Aespire’s Clarity Credo for purpose-driven brands and culture?If you’re a board member or nonprofit leader, this two-part episode of Everybody Brands is one to which you need to listen.This episode of Everybody Brands is a conversation between host Brian Sooy and Sarah Olivieri from Pivot Ground. Sarah is a nonprofit strategist with a passion for helping organizations thrive in the digital age.Sarah introduces us to her business framework, the Impact Method, that gives you a strategy in less time. We take a step back and talk about how the impact method helps organizations that focus on strategy nurture trust with the people they serve and the peopl