7 Min Marketing With Pam Didner

Pam Didner: A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More with Pam. Christina Del Villar is our guest today. She's the author of the book called Sway. Does that sound cool or what?   Christina Del Villar: I think so.   Pam Didner: And the book is all about marketing strategy, revenue and growth. Woo-hoo. Like me, she is also a B2B marketer. So welcome, Christina.   Christina Del Villar: Thank you so much for having me. I'm super excited. I know, Pam, you and I could talk B2B geeky marketing for hours.   Pam Didner: Yes, yes, yes.   Christina Del Villar: Absolutely. Absolutely.   Pam Didner: So the topic we want to talk about today, and we want to get some insights and wisdom from Christina is how a marketer can better talk to the C-suite so they can understand us so much better. And marketing tend to be very complicated, and many marketers have a hard time helping their C-suite understand marketing's impact. So, Christina, do you have any suggestions in terms