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We all love customers, but there are some people who are NOT your target audience, and yet we create strategies that cause unrealistic expectations in your customers, or we get a great customer who can be a little forgetful. The Black Friday SaleWhen you do one of those HOLY COW - UNBELIEVABLE DISCOUNT Black Friday kind of sale, you get two types of customers. The customer purchases and does nothing with your product as they have no skin in the game A customer who didn't read the offer, but jumps in because it is so good, and then expect much, MUCH more than what is included in the offer Consequently, (after doing two) I will not do a "Black Friday / DEEP DISCOUNT" offer. The Yearly SubscriptionThis typically brings you your target audience. They are a joy to work with, and they are action takers. However, a year later they forgot they purchased a recurring membership program. This leads to: Emails the day after they get charged asking, "Hey I didn't authorize this!" I just got an email from someone who p