7 Min Marketing With Pam Didner

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more with Pam. I have a very special guest, AJ Wilcox. AJ specializes in paid ads for LinkedIn. He is a LinkedIn Ads Fanatic, host of The LinkedIn Ads Show, and founder of B2Linked, the Linkedin advertising agency. You can guess, that AJ is here with us to share many practical tips for running LinkedIn ads. In this episode: What kind of ads work best on LinkedIn? How to run LinkedIn ad campaigns Why are LinkedIn ads not converting? How much budget does a company need to run Linkedin ads? How long should businesses run paid media for a specific channel? What are LinkedIn's different ad options and formats? What is recommended length for a Linkedin video ad? How can businesses avoid making the most common mistakes? Quotes from the episode: "LinkedIn allows us to target people by who they are. So if you look at it with LinkedIn, you can ensure that every single one of your clicks and leads comes from an ideal prospect." "