Camp Tech Podcast With Avery Swartz

Email marketing gets a little bit of a bad rap — people tend to forget about it because it’s old. There’s a lot of data out there that shows that it consistently works for many businesses and different types of organizations, including business-to-consumer and business-to-business. In this episode, Avery talks about some of her favorite aspects of and quick tips for email marketing, and what benefits this form of digital marketing can have for businesses. Email is one of the only forms of digital marketing that goes direct to the target audience, and is very affordable compared to other digital marketing channels. Listen today to hear all about email marketing!   Key Takeaways: [5:37] Following the introduction about some of the positive aspects of email marketing, Avery shared her quick tips for listeners. The first tip is to think about all the ways you can capture email addresses — getting a lot of email addresses is a really powerful way to market to a large number of people. Think beyond the signup form