7 Min Marketing With Pam Didner

Hello, and welcome to another episode of B2B Marketing & More. I have a return guest this time: Darrell Alfonso, a global marketing operations manager at Amazon Web Services, martech instructor and speaker. I interviewed Darrell back in 2020, about marketing automation and what makes it a must-have for modern marketers. Obviously, many things have changed in the past one and a half years. So I invited Darrell back, and we're going to have a little chat about marketing automation and some of his changes in both professional and personal life. In this episode: What are the emerging B2B marketing automation trends and technologies during the pandemic? What are data unification platforms? How can marketers use CDP (customer data platform)? CDP suggestions and what makes them different for B2B marketing automation. How to achieve the delicate balance of standardization and personalization? What is the role of data in hyper-personalization and how to use it? Two strategies to personalize for people with multip