Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

Are you providing transformation or information in your presentations and talks? Whenever I work on a presentation or a keynote or even the agenda for the in-person client retreat we’re holding in April, my default is to think of all the information I want to convey to the audience. You may be the same way. We’re usually good at coming up with lots of things we can share and teach. But, I want to challenge you (like I challenge myself) to reduce the information and increase the transformation. Why? Because you’ll have a bigger impact on your audience; you’ll get traction on your thought leadership message; and you can increase your prices, both for speaking and for the services and programs you offer.   In this episode, you’ll hear: Why information is not that valuable anymore Examples of providing information vs. transformation 3 specific ways to think in terms of transformation for your content What I’ve learned from watching business TV shows like Succession, WeCrashed, and Inventing Anna that you can use