Speaking Your Brand With Carol Cox | Women Entrepreneurs | Public Speaking | Communications And Media | Presentations | Tedx

What does it look like to create your signature talk and put it out there for the first time? Our guest, Kelley D. Carlstrom, PharmD, did just that a couple of months ago. Kelley recently graduated from our Thought Leader Academy and worked with our lead speaking coach Diane Diaz to create her signature talk for lead generation. Kelley took her new signature talk and presented it as a webinar to promote her program for oncology pharmacists, called the ELO Collaborative.  Not only did Kelley get great feedback, she also got enrollees for her program! In this episode, Diane and Kelley talk about: What prompted Kelley to want to develop her thought leadership The process of creating her lead generation signature talk The results from the webinar she did to enroll pharmacists in her program The value of an MVP Focusing on both short-term and long-term visibility How your business and your thought leadership run on parallel tracks to support each other Prospective clients often ask us what kinds of industries