7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya is going to share how her diverse background in marketing and strategy helps her shape perspective and work in UX research. In this episode: What UX stands for and what do UX designers do at Cash App? How to work with the product development team to develop features and user requirements? How to bring personal experience to the front and the whole product life cycle? What are the most common and effective approaches to design? How does a group of UX designers work together and share the insights with the product team? What tools do UX designers use to drive the brainstorming? Best practices for marketing people to work with and get to know UX designers? How can marketing and UX designers improve their collaboration? What are the key design elements sales and marketing people should be aware o