Camp Tech Podcast With Avery Swartz

In this episode, Avery and Dani talk about what sort of developments are happening today on various social media platforms, and how small businesses might use some of these developments in their business.   Key Takeaways: [3:10] Dani discusses some of what is going on in today’s social media. “Dark social” refers to the concept that 80% of all sharing that happens on social media/text/email is hard to get readings on because of how people are sharing the information. Analytics can get tricky to track. [5:40] How does this work with their clients? It is perhaps more imperative for larger companies, but smaller companies (most of Dani’s work) use Google analytics. Now they link the direct traffic back to social sharing and focus more on “clicks” — this inflates analytics. [7:47] What else is going on in the social media world? Instagram stories and Facebook My Day — posting a photo or video that will only be there for 24 hours. Both of these avenues offer a different, more casual way, to share information. [12: