7 Min Marketing With Pam Didner

Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions. Today's episode is about scaling global business with a centralized content strategy. We had such a great conversation while recording the show, so I decided to break it into two parts. So, if you want to scale your content across regions, stay tuned for Part 2, to hear more of the business nuggets. In this episode: How does LinkedIn make money? How can a brand consolidate several regional marketing blogs to a global marketing solution destination. Why should a business centralize global content? What does the centralized content strategy look like? How to balance global efforts with content specifically tailored for cultural and language differences? What is the right way to do the migration and what are the important steps to make it efficient and successful? How to perform a proper content audit? How to level centralized c