7 Min Marketing With Pam Didner

I had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on global content marketing, you should definitely check it out. Part 2 is about social media marketing and how he goes about doing it.   In this bonus episode, Steve shares how his team evaluates internal and external blog submissions and he also creates content that will rank higher on SEO, and more. Let’s get started.   Pam Didner: How do you manage your writing staff? Are they in-house or outsourced? And do you have any suggestions to the listeners in terms of how to manage the writing staff for enterprises and also for small businesses?   Steve Kearns: Yeah, absolutely. So, um, I'll give you a quick overview as to how my team is structured. So I'm focused on leading the strategy kind of cross-functional relationships dot