7 Min Marketing With Pam Didner

Hi, and welcome to another episode of B2B Marketing & More. My guest today is Bryan Collins. He was a full-time copywriter at Sage, and now he's a nonfiction writer, and host and director of Become a Writer Today podcast. Today, we talk about copywriting, keywords, technology and how all those elements influence content marketing and modern business writing. In this episode: How to strive to be a better copywriter if you cannot afford to hire someone? Which website should the small business owners or anybody looking for good copywriters go to? How to fit different content formats into your content marketing strategy, and why does it matter? Where does SEO fit into the writing process and modern business writing? What prep work needs to be done before someone starts writing? What is the role of Artificial intelligence in content writing, and what are the experiences with the tools. How to create content that will stand out or breakthrough the crowd? Which approach is better for writers, focus on one chann