Bob Cargill's Marketing Show

Episode 146 - Putting Yourself Out There on Social Media Unless you're a big brand or a celebrity, to be effective on social media means to put yourself out there. That's the SOCIAL in social media. You have to be willing and able to share content frequently that is educational, enlightening, entertaining even. You have to show the personal side of what you do for a living, not just the professional side, giving people a look behind the scenes, helping those on the receiving end of your messages get to know you and your colleagues as fellow human beings. The more your audience gets to know you on #SocialMedia, the more likely they'll be to do business with you when the opportunities arise.