7 Min Marketing With Pam Didner

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and more. Today, we talk about ABM and how to scale Account-Based Marketing with my guest Danny Nail, Account-Based Engagement Manager at Microsoft. In this episode: What is account-based marketing Is ABM successful and effective if we need to do a more one-to-one approach or one-to-many? How to choose the right marketing tactics for ABM outreach? Who do ABM activities should belong to? How customized content can support account-based marketing? How to scale account-based marketing across different verticals? What are the challenges, and how to resolve them? How to scale account-based marketing on a small budget? What is a sales responsibility during the ABM planning and implementation? What are common success metrics or KPIs for ABM? Quotes from the episode: "There's nothing wrong with having some kind of template guidance. But it needs to be guided, and it shouldn't be something that's set in stone." "Your budget need