Ace The Gram

What hobby did you start in lockdown? Melbournians Cat and Morgan started knitting and turned it into a knit kit empire! The girls share their business story in today's interview. They cover: - how Cardigang was born out of lockdown - how the girls sourced Aus merino wool, learned and wrote the knitting patterns, got samples, ordered and planned their business - how they juggle their full time marketing jobs + run the business - how they generated PR from media outlets such as Urban list, BBC etc - how to get PR for your business - influencers - the importance of content For more on cardigang check out: @cardigang_knits or their website https://cardigang.com.au/ For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash