7 Min Marketing With Pam Didner

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today's episode features some of my previous guests and a topic that comes up in almost all my podcast conversations: How can sales and marketing teams work together? The answer isn't that simple because so much has changed with the pandemic in the past two years. At the same time, there were also many changes in digital marketing and the corporate culture within the businesses is different from company to company, from industry to industry. In this episode: John Nee is the Principal and President of Act1 Partners and has worked many years helping marketers and salespeople better collaborate and support each other. John shares expert tips on what marketing departments can do to better support sales. Alex Low is a Managing Consultant at PA Consulting in London and an advisor for the social media management platform Lately. He does a lot of work around business development and sales transformation. Our conversation was