On The Brink With Andi Simon

Learn how to make "hype" powerfully work for you This was an amazing interview. I met Michael Schein when he interviewed me for an article he was writing for Psychology Today about my podcast, On the Brink with Andi Simon. That’s right, the one you are listening to right now. Our conversation led to today's wonderful opportunity to interview him and share his big ideas about how to embrace “hype” and use it to build success. I know “hype” sounds suspect, but in Michael's case, it involves learning about how people make decisions, and how charismatic leaders capture our attention and cause us to follow them, even when what they are pushing is a hoax or a sham. Here's your chance to learn from an expert how to capitalize on hype, in a good way! Watch and listen to our conversation here Grow your big idea into a big success In our talk, Michael outlines some of his tricks so you can try them. Here are several which we use at SAMC, and you can as well: Develop a simple slogan that captures the essence of who yo