Beyond Busy

In this episode, we talk to author and marketing legend, Seth Godin. His latest book, "The Practice: Shipping Creative Work", is just chock full of brilliant stuff and is a must-read for everyone who wants to get "unstuck" and move forward with their goals in life.'I think that we are way happier when the work we do becomes our dream, not the other way around.'Seth also talks about what being *on the hook* means and why it is important to commit to doing your best work at all times.'This idea that our work pays forward, that it gives us a chance to make an impact as we'd like to have an impact made for us. I think that makes it a perfect circle.'Focusing on being productive and writing, Seth does not believe that there is a special tactic that can unlock it.'I find the strategy matters more than the tactic. And what's the difference? Strategy is something that doesn't change very often and that you can tell your competition about it and it won't make any difference.'Curiosity is a big motivator for Seth. He o