Commerce Now

Personalization vs Privacy

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Synopsis

Podcast Summary: Consumers continue to increase their digital footprints and more personalization, but at the same time less invasion into their privacy. In this podcast we will dive into how organizations can maintain the consumer's privacy while still utilizing personalization in marketing tactics. Resources: Blog: https://blog.dieboldnixdorf.com/personalization-vs-privacy-balancing-act-retailers/#.W0Zc-NJKjIU DN website: www.dieboldnixdorf.com COMMERCE NOW website: www.commercenow.libsyn.com Transcription: Introduction: Amy:                                     00:16                     Hello, and welcome to Commerce Now, your source for fintech conversations, along with emerging trends in the banking and retail industries. I'm your host, Amy Lombardo. Amy:                                     00:25                     In today's topic we'll discuss how consumers continue to increase their digital footprints, and demand more personalization, but the same time, less invasion into their privacy. In this podc