7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I talk about everything B2B marketing related from content marketing, sales enablement, pay media, social media, even community management. Today, we are going to talk about something related to community management. And that's actually a great way to drive organic traffic for your brand. I have a very, very special guest. Oh my God! I love her! Melissa Romo, and she is a global head of content, social media, and customer efficacy at Sage. Sage is a $2 billion public company with SaaS based platform for accounting, EPR, and HR, with Payroll as well. So Melissa, welcome. So happy to have you.   Melissa Romo: Thank you, Pam. I'm thrilled to be here, and from Hoboken, New Jersey.   Pam Didner: Oh, yes! How is the weather over there today?   Melissa Romo: Gorgeous, almost 80 degrees.   Pam Didner: Oh my God!   Melissa Romo: And it's the middle of October that we record this, so it's pretty nice.   Pam Didner: Oh my goodness