Square Peg Round Hole Small Business Massive Action

Shannon Giordano, is a digital media marketing entrepreneur with over fifteen years of experience developing end-to-end programs to build online presence for her clients. Shannon decided to take massive action in her life when she left her corporate job as the Director of Product Development at Fidelity Investments Portfolio Advisory Services to explore social media marketing and set up her own business. Serendipity Social Media, Inc. advises clients on how to get the best return on investment from social media marketing. Shannon brings with her two different perspective - that of an entrepreneur and a social media expert. She shares how she took the leap and began her own business. She says while she enjoyed her job, she was craving a more creative outlet which was unavailable in the corporate world. She had an interest in social media but with no experience in the area she began to create a path for herself to become an expert. She shares with us the steps that she took and how she put together her own busi