Square Peg Round Hole Small Business Massive Action

Christina Daves is a serial entrepreneur who has founded and run five successful companies over the past 20 years.  With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity. Since launching in 2012, she has appeared in over 250 media outlets including national and local television and publications. As a result of this success, she launched PR for Anyone® to help other small business owners find similar success. Together with her clients, Christina has generated over 8 figures in sales from free publicity. Do you want to learn how to get free publicity for your business? Christina shares with us exactly how you can do that. She begins with differentiating between advertising and publicity and the value of the latter. But how do you know if you’re ready for this kind of large scale media exposure? Christina explains how to gauge if you’re ready and what you need to be prepared with before you can really