Square Peg Round Hole Small Business Massive Action

Dr. Michael Hudson is a keynote speaker, business strategist, and message coach. Michael spearheaded two major business programs, one at Cornell University and the other at the University of Illinois. Since then, he has moved on to follow his passion in helping experts, entrepreneurs, and executives create impact with their ideas and get their message heard. Michael is the host of the Get Your Message Heard podcast, author of the book Public Speaker Secrets: 52 Ways to Increase Your Impact Every Time You Speak, and a frequent keynote speaker at conferences and conventions.  Michael discusses with Matt and Dan how to get more clarity in the message that your business is sending out to your customers as well as potential customers. How do you do that? Well, Michael shares a few unique ways on how to ask the right questions and gather feedback from your existing customers on the experiences that your services provide for them. Understanding how your business adds value to your customers’ lives will also help you