Square Peg Round Hole Small Business Massive Action

Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Jeffrey shares his perspective on how business owners can start communicating to attract the exact customers they want for their small business. He does this by telling his story and walking you through the five steps you need to take to identify the “stand-out statement” for your business. His enthusiasm and energy are infectious and his unique approach may give you a thing or two think about on how to communi