Spark Shifts

Did you know there were three times as many search queries for “gifts for boyfriend” as opposed to “gifts for girlfriend” in the U.S. during 2014? Is it a sign of the times? Google's "searching for love" infographic sheds light on what people are looking for when they're trying to start a relationship or taking it to the next level. In this episode of Spark Shifts we uncover which insights you can bank on and how to capitalise on relationship marketing.