Saas Insider

087: Carlyn Manly on Marketing for SaaS and ABM

Informações:

Synopsis

Where to start with your marketing? How to build a marketing department with one person? Why having a process for everything can save you from getting overwhelmed? Carlyn Manly talks to the host Shira Abel about Account Based Marketing and staying on top of your game.  About Carlyn Manly Carlyn Manly is the Head of Marketing at Folloze, the leading ABM Engagement platform. She holds 20 years of marketing experience. She is a focused, strategic, high energy CMO who helps bring fast growing startups to the next level. She has repeatedly taken companies, from post Series A who have marketing debt and need to get their processes in place, from 0 to 60. Her superpower is creating and instilling process, growing teams, and ensuring revenue goals are exceeded through smart marketing.  Carlyn has extensive Marketing experience in the following industries: Biotherapeutics Professional Services/Consulting, Security Software, SaaS for Marketing, Automation and Supply Chain, Network Security and Electronics When not wor