Saas Insider

How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel. About Steve Tornello Steve Tornello is an award winning creative director and writer who currently works at Sales Force as Director of Integrated Marketing, where he creates and relays meaningful messages through all aspects of marketing and advertising.  His extensive background includes 14 years of leading and creating huge ad campaigns for companies like Nike, EA Sports, Xbox, Visa, Youtube, Ebay, and many others. His work spans across mediums such as print, television, websites, social, and more. Whether he is writing, directing, editing, producing or managing a project, Steve strives to communicate a human truth to his audience.  Aside from his role in marketing, Steve cultivat