Secret Sauce - The Restaurant Marketing Podcast
76 - Lessons for Restaurants from Tripadvisor and the Shed at Dulwich - the best Fake Restaurant in London
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:32:18
- More information
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Synopsis
Oohbah Butler is a journalist who writes for Vice. He used to be employed to write fake reviews on Tripadvisor, getting paid £10 for each review. He had concerns about the impact that the fake reviews were having, so he created a crappy website for the Shed at Dulwich, a restaurant that only existed on the High Street of his mind and started getting his friends to write reviews for it. In April 2017 - he set up the Restaurant and it is appointment only. His menu was based on emotions. He went from being ranked 18,000 to the top 1,500 restaurants in a couple of months. The phone starts to ring (he bought a burner phone for the restaurants). He often didn't answer the phone, so people were thinking that they were very successful. Nothing gets a queue like a queue! If he did answer the phone, he said they were booked out for 6 weeks and hang up, August - number 156. The restaurant is getting job applications. Gets the restaurant to number 30. There are people looking in the street for where it is. Trip