7 Min Marketing With Pam Didner

Question: “How do I make the transition from a traditional marketer into a digital marketer?” -- Elaine I’m going to talk about my own personal journey of making that transition. I started out as a marketing operations manager. I did mostly back-end stuff, meaning I set up tools, processes, vendor sourcing, training etc.  Then I moved into event marketing, and from there I worked on print ads. My first encounter with digital was banner ads.  I remember tinkering with various different shapes of banner ads: square, rectangle (vertical and horizontal). Sometimes we’d run into glitches, like the ads were not working properly. Mostly I just remember that anything digital was a lot of work to get right in the beginning. From there, I moved to a strategist role. As a strategist, I was tasked to create global Go-To-Market (GTM) plans for our local marketing teams to help build their campaigns. Even though I worked closely with social media, paid media, events, search, and even creative services, my knowledge of the