Your First Thousand Clients With Mitch Russo

Sally Hogshead is a branding expert and pioneer of the groundbreaking Fascination Advantage® system. Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition.In this episode, Sally and I discuss:How your most fascinating traits are your most valuable traitsThe Fascination Advantage AssessmentStarting her own agency at 27 and the lessons she had to learn the hard wayBeing impacted by September 11 attacksUnderstanding your role in the world - if you