Your First Thousand Clients With Mitch Russo

022: Jason Friedman on Selling a Company For 8-figures and Identity Crisis Around It

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Synopsis

Jason Friedman started Creative Realities and sold it in 2008 for mid 8-figures. Over the years he has started 4 other businesses. Today, he mostly helps fast fast-growing, entrepreneurial companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey” - a step by step process for delighting customers in a way that turns them into raving fans for life. Jason has worked with Fortune 100' to solopreneurs in diverse industries, so I really believe you'll enjoy this conversation.In this episode, we'll discuss:Going from Rock & Roll Rodio to starting a business in 1997What Jason's learned from his grandfatherStories from high-school and key lesson on dedicationImportance of selling people what they want not what they needUnderstanding your customers better than they understand themselvesTrade show strategies - how education can work better than direct selling sometimesHow nobody wanted to hire me as a dotcom CEO after a successful exitSuffe