Your First Thousand Clients With Mitch Russo

023: Kevin Harrington Inventing the Infomercial and Shark Tank

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Synopsis

Kevin Harrington is best known as one of the original sharks from the Emmy winning TV show “Shark Tank” and has been a successful entrepreneur over the last 40 years.Kevin has launched over 20 businesses that have grown to over $100 million in sales each. Kevin has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide. As the inventor of the Infomercial, he created the most powerful Info marketing company called: As Seen On TV and his products are in big box stores all over the world.In this episode, we will be discussing:Stories from old days and how Kevin got started as an entrepreneurHow people often get what they believeGetting started with infomercials and how they were a gold mineThe principle of “Sell First, Build Later” mentalityThe Shark Tank experienceContracting Out - lessons on getting others to do some of the important workQuality vs. quantity - getting the right mix of clientsBuilding key relationshipsWhat Kevin