Your First Thousand Clients With Mitch Russo

Perry Marshall On Marketing as Human Engineering

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Synopsis

Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwords in 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.Resources Mentioned in This Episode:Perry's WebsitePerry's 30-Day RebootMore of Perry's Products80/20 Curve80/20 Sales and Marketing by Perry Marshall 80/20 Principle: The Secret to Success by Achieving More with Less by Richard Koch Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes by Perry Marshall Evolution 2.0: Breaking th