57 Brand Haikus
Brand Haiku #15: Brands and Counting
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- More information
Informações:
Synopsis
It is said that for most of human history, we have counted as follows: one, two, three, many. A brand should have three benefits, three personality traits, three features, three messages, and three points-of-differentiation. Any more than three is one too many. Any more than three does not count.