57 Brand Haikus
Brand Haiku #12: Brand and the 3 Cs
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- More information
Informações:
Synopsis
Brand. Company. Competition. Customer. Your Company: brand defines the promise your company makes to its customers. Your Competition: brand differentiates you from your competitors in the minds of your customers. Your Customer: brand communicates the benefits of buying your products to your customers. Brand is your connective tissue.