Xero Gravity: Big Wins & Massive Fails

Are you ready for the holiday shopping season? Have you thought about what’s in store after January 1st? Can you extend the holiday sales cheer throughout the new year? Tune in to Xero Gravity #22, as Elizabeth and Gene welcome in a couple of retail experts who believe you can. The two, successful startup entrepreneurs Kelly Barker, founder and Chief Empowerment Officer of Prep Cosmetics, and Clint Bowers, founder and CEO of Smart Business Concepts, share their insights and tips to help you keep those products flying off the store and/or e-commerce shelves. You’ll learn the importance (and some keys) to not putting all your eggs in one basket, wrapped up in the holiday season that you forget the larger picture, which includes seasonal staffing levels, inventory ordering, branding and social media, and cultivating repeat customers from holiday promotions.