Xero Gravity: Big Wins & Massive Fails

Can you do two things at once? Can you keep services flying off the shelves during the biggest shopping season of the year, and still give yourself enough downtime so as not to burn out?   Tune in for answers on Xero Gravity #23, as Elizabeth and Gene welcome in Alex Gray, President and CEO of Skylight Global, and Tyler Jensen, CEO of The Startup Garage. Together, these two savvy entrepreneurs talk about how to strike a holiday balance with targeted sales and marketing, and still give yourself time a well-deserved break from the consumer shopping frenzy. You’ll hear how shifting between spending on social media and online advertising, and curating content for your website can mean more customers, engagement and revenue. Not to mention the power of CRM, outreach and storytelling, and the vital role authenticity plays. Happy profitable holidays!