Xero Gravity: Big Wins & Massive Fails

When it comes to partnering with big box retailers, there are many myths small business owners should be aware of. How exactly do you go about setting up a partnership? What do big box retailers expect from small businesses? Is it worthwhile? In this episode of Xero Gravity, Gene and Elizabeth chat with Laura Curtis, founder of Malvi Marshmallow Confections, and Howard Saunders, retail futurist with 22nd and 5th Limited, about making these partnerships work. Laura shares insights from partnerships such as Dean & DeLuca and Anthropologie, while Howard shares nuggets from his 25 years in retail. “Big Retailers aren’t going to make a fortune out of you. You will make a profit, but the reason they need small business is to make them look locally connected.”  And there’s much more where that came from. Ear we go!