Xero Gravity: Big Wins & Massive Fails

Social media is huge. So how do you make sure you’re taking advantage of the right social channels to connect with customers? For social media to deliver, creative thinking, a rock-solid strategy and dedicated time are first and foremost. A combination that’ll bring your audience to you and help you find them. Which is where Xero Gravity #38 comes in. Special guests Mychelle Mollot, CMO at Klipfolio, and Raheela Nanji, director at Ree Consulting Inc., together with Elizabeth and Gene, get into the nitty gritty of social media for small business. Topics run the gamut from which social media platforms are right for you to the ever-evolving world of hashtags to vanity metrics. Plus, Mychelle Mollot invokes the name Moz, who just happens to be led by Rand Fishkin, who just happens to be a very-near-future guest — 3/23!