Xero Gravity: Big Wins & Massive Fails

SEO. Many business owners make the mistake of thinking it’s a one-time thing, but it turns out that investment in search engine optimization is actually one of the fastest ways to grow brand awareness and reputation for your business. This week on Xero Gravity hosts Elizabeth U and Gene Marks are joined by Rand Fishkin, SEO wizard and founder of Moz to talk about the importance of optimizing your website and how it’s changing with social and mobile. “For a tremendous number of businesses, I would say an overwhelming majority today search is a part or a big part of how consumers find you, how they compare you against others,” Rand said.   Tune in to discover why you should invest in SEO and how you should get started.